Husband, Father, Grandfather

Married to Maureen since 1981, proud father to two incredible sons, and grandfather to four awesome grandchildren, my family comes first in everything!

Leader, Entrepreneur, Business Expert

As a visionary leader who combines operational expertise with business acumen, Wayne is committed to delivering measurable results through innovation and strategic partnerships. His ability to collaborate across organizational boundaries allows him to create innovative solutions that drive sustainable change throughout organizations worldwide.

Military Leader

Wayne's military career started after graduating from Royal Roads Military College in 1980 with a degree in Honours Physics and Physical Oceanography. By the time he left active duty 9 years later, he had held both staff and command appointments and was promoted to Major. A decade later, Wayne joined the Reserves and took on multiple significant command appointments until retiring as a Lieutenant Colonel. He left the military with developed and honed leadership, planning, and communication skills.

Sales Expertise

Wayne began his sales career in 1989. He spent almost a decade in direct sales and then many years in B2B sales, primarily in IT and Telecom related industries. By 2007, he was the VP Sales for a technology company that had just gone public. Within that role, he was also appointed the GM of a newly acquired company. Within a year, Wayne had turned many years of losses by the acquired company into $500,000 in net profit and helped grow overall corporate sales revenue by over 25% and increased gross margin to over 41%. He went on to lead the sales team for a privately owned company that did business across Canada, serving the public sector and enterprise businesses. In that role, he grew sales by over 20% in the first 2 years and managed to maintain a gross margin of 35%.

Lastly, Wayne moved into a large enterprise account executive role with one of Canada's largest public companies. While he did see much success, what he really gained was a thorough understanding of Sales Leadership and Business, as well as deeper insights and sharpened knowledge of training, planning, presentation, and communication skills. He published a book called Sales Leadership: Distinctions With a Difference and built the Take Action Sales Academy, an online learning resource.