Meet Wayne
Husband, Father, Grandfather
Retired Military Officer, Business Executive,
Entrepreneur, Author and Trainer
Meet Wayne
Husband, Father, Grandfather
Retired Military Officer, Business Executive,
Entrepreneur, Author and Trainer
Service Before Self
Courage (to do the Right Thing)
Accountability
Duty
Loyalty
Integrity
Professionalism
I believe all owners and professionals should have a coach or mentor but I cannot be everyone’s coach or mentor so I am surrounding myself with other values driven coaches, mentors and advisors who serve owners and professionals.
I believe in trusting people and giving them the benefit of the doubt until or unless they give me reason not to.
I believe the glass is more than half full - being an optimist but with my eyes wide open.
I believe anything can be learned but cannot be taught, in other words learning only happens when the student is ready and willing to learn.
I believe the value a team member brings to a team or organization is based on the size and number of problems they solve.
"If you are not prepared to give up what you've got
To get what you really want...
You'll just have to keep what you've got
Whether you like it or not!"
-Wayne Fredin circa 1990
I believe in "teaching a person to fish"
“Give someone a fish and you feed them for a day; teach someone to fish and you feed them for a lifetime.”This is the difference between coaching and consulting. Consultants provide solutions based on their expertise, often leaving their clients reliant on them. (Here’s a fish.) As your coach, I will teach you what you need to know so that you will know what to do the next time. We will follow a systematic learning process that forces us to work together until you gain mastery of these strategies, tactics and best practices. (Here’s how you fish.)
I believe in the Socratic Method of teaching and coaching
I follow the “Socratic method” of teaching – asking instead of telling. I won’t tell you what you “should” do. It’s your business and you get to decide what to do.
I’ll provide guidance, feedback, perspective and ask questions to help you explore your options.
The principle underlying the Socratic Method is that people learn through the use of critical thinking, reasoning, and logic, finding holes in their own theories and then patching them up.
My role as a coach is to help you figure out the answer that is right for YOU. Since it is your answer and not mine, you are much more likely to take ownership and embrace and act on those ideas.
And when you do, you will get results!
I will not want it more for you than you want it for yourself!
I will work with you, but I will not work for you!
"Wayne will never sugarcoat the challenge. Respectful - always! Brutally honest - absolutely!"
"This will drive you nuts initially, but soon you will realize it is at the core of good decision making!"
"I really feel like I am heard when I speak with Wayne. He asks tough questions, but he hears me out and forces me to be real."
"With purpose and structure, Wayne keeps me doing all the little things that ultimately take me towards the results I am looking for."
"Rather than just telling me things, Wayne always finds a way to bring his ideas and suggestions to life with real experiences, anecdotes and stories."
"This is hard work but Wayne constantly searches for ways to lighten the mood. It makes everything much more fun. I really look forward to our weekly sessions."